Kruidvat
Travel essentials
material:
Multiple responsibly sourced materials
A compact travel essentials collection bringing together everything you need for the journey in one cohesive, well-considered set. Products that fit in hand luggage and feel good in the hand.
The challenge was clear: design a travel range that feels more considered than its price point suggests. Right proportions, practical formats, and a look that holds its own on shelf next to higher-end alternatives. Every piece was designed around the actual traveller. The packaging system creates a consistent visual identity across the range while keeping production efficient and scalable for mass retail.